Sports

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August 14, 2019
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August 13, 2019

Sports and Gym

Sports and Gym videos are vital in the marketing industry.

They keep people up-to-date, excited, and purchasing tickets, membership and merchandise.

As with any other industry, sports marketers have used video as a marketing tool for quite some time.

Tip: Expanding Target Demographics

Long gone are the days sports marketers look to young men as their sole demographic.

The industry is seeing an increase in videos targeting women, the elderly, people of all races, and even the disabled.

Many athletic brands encourage everyone to be active, no matter what.